Filipino restaurant chain Chowking joins the KPop Demon Hunters craze with a playful ad featuring their signature siomai and buchi.
In a recent Instagram post, Chowking cleverly reimagines their siomai as the top of a lightstick for the fictional “Saya Boys,” a nod to KPop Demon Hunters’ Saja Boys. Their buchi, a golden, gelatinous dough ball coated in sesame seeds, serves as the topper for the “Hungrix” lightstick, a parody of the film’s main girl group, Huntrix (stylized as HUNTR/X).
The caption reads:
“Take down, take down down down down GUTOM! Pero sino munang bias niyo? Are you #TeamSayaBoys or #TeamHungrix?”
(“Gutom” means hungry, and “Pero sino munang bias niyo?” playfully asks fans to pick their favorite group member.)
The light-hearted promotion taps into the global success of KPop Demon Hunters, which topped Netflix charts in the U.S. and 18 other countries. Star Arden Cho encouraged fans to stream the film on debut day, and tracks from the movie’s soundtrack have even surpassed beloved idol groups BTS and BLACKPINK on U.S. Spotify rankings.
The animated action film follows Huntrix members Rumi, Mira, and Zoey—idols by day, demon slayers by night. Their voices power the Honmoon, a sonic barrier that keeps evil at bay. But when demons fight back by debuting their own K-Pop boy band, the Saja Boys, led by charismatic Jinu, the energy war escalates. Their sinister goal: drain fan devotion to resurrect their king, Gwi-Ma.
Source: Instagram
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