WEBTOON Entertainment is set to bring fandom to the forefront at SXSW 2025, joining key industry leaders for discussions on the growing influence of fan communities in entertainment. The leading digital storytelling company will participate in two major panels at the annual event in Austin, Texas, offering insights into how fandom is shaping the future of media and content creation.
The Future of Fandom with Fast Company
On Sunday, March 9, 2025, Aron Levitz, President of Wattpad WEBTOON Studios and Co-President of Wattpad, will speak at Fast Company’s “The Grill at SXSW” alongside executives from Crunchyroll and Weverse. Their panel, titled “The Business of Belonging: Tapping Into the Power of Fandom,” will explore how these companies have built thriving fan communities and the strategies brands can use to cultivate loyalty and engagement.
- Panel: The Fast Company Grill at SXSW: The Business of Belonging: Tapping Into the Power of Fandom
- Date & Time: March 9, 10:15 AM – 10:45 AM CT
- Location: Cedar Door Patio Bar & Grill
The Longevity of K-Entertainment
On Monday, March 10, 2025, Jini Cho, Director of Brand Marketing & Partnerships at WEBTOON, will take the stage at the SXSW Conference to discuss the continued global impact of Korean entertainment. Joining representatives from Rakuten Viki and DIVE Studios, the panel, moderated by Forbes’ Regina Kim, will delve into how K-Content—from K-Dramas and K-Pop to webcomics—has maintained its momentum and evolved into a lasting cultural force.
- Panel: SXSW Conference: Sustaining Fandom: Why K-Entertainment is Here to Stay
- Date & Time: March 10, 11:30 AM – 12:30 PM CT
- Location: Austin Convention Center, Room 17AB
WEBTOON Entertainment’s Expanding Influence
WEBTOON Entertainment has played a pivotal role in transforming digital storytelling into mainstream entertainment, adapting its original webcomics and webnovels into global hits. Notable projects include Sweet Home and Through My Window (Netflix), Vigilante (Disney+), Sidelined: The QB and Me (Tubi), and Tower of God (Crunchyroll). With an extensive Gen Z fanbase, the company has also partnered with major brands such as Duolingo, CAPCOM, DC Comics, HYBE, Ubisoft, Dropout (formerly College Humor), and Discord to expand its reach and impact.
As WEBTOON Entertainment takes the stage at SXSW 2025, its discussions will highlight how fandom continues to drive industry trends, ensuring that digital storytelling remains at the heart of modern entertainment.
Source: WEBTOON
