On Thursday, Tappytoon announced its “10 Years of Stories” campaign to celebrate its 10th anniversary and expand how fans connect with Korean webtoons and webnovels. It will bring together interactive platform events, anniversary merchandise, new fan features, and offline activations.
One of these activations is “Tappy’s 10th Birthday,” an in-app event that celebrates the reader’s Tappytoon history. There is also the “OG Reading List,” a special promotion spotlighting the platform’s best titles from the past decade. There will also be exclusive 10th anniversary merchandise available through Tappytoon’s official global merch shop, Club JEM.
Tappytoon has also partnered with the Korean photobooth brand, Photoism, to launch collectible photo frames featuring five fan-favorite BL and romance-fantasy titles: Cherry Blossoms After Winter, King’s Maker: Triple Crown, DEAR. DOOR, The Problematic Prince, and Father, I Don’t Want This Marriage. These are part of a major offline component for the event.
The collaboration will be available at more than 1,100 Photoism locations across select global markets, including the U.S. and Canada.
“Tappytoon’s 10th anniversary marks a new era in how we connect the best storytelling to global fans,” said Ernest Woo, Chief Strategy Officer of Contents First. “Through the ‘10 Years of Stories’ campaign, we look back on our journey together with millions of readers and also look forward to new touchpoints where beloved stories can be a part of everyday life, both on and off the Tappytoon reading platform.”
Launched in 2016, Tappytoon is a global platform for premium Korean webtoons and webnovels, offering expertly localized content in English, French, and German. With more than 14 million readers worldwide, Tappytoon has become a gateway to the original and bestselling stories that inspired numerous adaptations into film, television, anime, and official merchandise.
Source: Press Release
