Netflix is going all in for the fans! Following the massive success of KPop Demon Hunters, the streaming giant has announced groundbreaking global toy partnerships with both Mattel and Hasbro—marking the first time the two legendary companies will share “co-master” toy license rights for a single franchise.
Released in June 2025, KPop Demon Hunters has taken the world by storm. In just three months, the animated action film racked up over 325 million views, becoming Netflix’s most-watched movie ever. Its soundtrack topped the Billboard 200 Albums chart, and the breakout single “Golden” became the longest-running #1 song by a girl group on the Billboard Hot 100 in the 21st century. Even Halloween was dominated by the demon-slaying K-Pop idols—with all five members of HUNTR/X ranking among the year’s top costume searches.
Starting spring 2026, fans can expect dolls, collectibles, games, and more featuring the stylish heroines Rumi, Mira, and Zoey.
Mattel will debut a KPop Demon Hunters doll line, along with a range of figures, playsets, and fashion accessories. The company will also launch a Mattel Creations exclusive three-pack of HUNTR/X dolls available for presale on November 12, 2025, with shipments expected in 2026.
Hasbro’s lineup will include plush, youth electronics, and role-play toys — plus some fun crossover surprises. The first official product, MONOPOLY Deal: KPop Demon Hunters, is now available for pre-order on Amazon, Target, and Walmart, with a release set for January 1, 2026. Hasbro also plans to tap into its other big brands, such as NERF, Furby, and Wizards of the Coast, for future collaborations.
From its chart-topping soundtrack to a growing global fanbase, KPop Demon Hunters continues to prove that the blend of pop idols, supernatural battles, and girl power hits all the right notes.
With two toy titans joining forces, 2026 is shaping up to be the golden year for KPop Demon Hunters fans.
Source: Hasbro
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