HUNTR/X Fever: How KPOP DEMON HUNTERS took over Korea, from noodles to theme parks

From cup noodles to cakes and a full theme park zone, the Netflix hit is leaping from screen to real life.

Netflix’s KPop Demon Hunters isn’t just a streaming hit—it’s now sparking real-world collaborations across Korea. The film’s fictional girl group, HUNTR/X, has become a nationwide craze, inspiring limited-edition food releases and immersive theme park experiences.

Cup Noodles Straight Off the Screen

Nongshim was the first to capitalize on the hype. On August 29, it launched a limited-edition Shin Ramyun cup noodle set featuring Rumi, Mira, and Zoey—the same noodles the trio eats in the film’s opening scene. All 6,000 cups sold out in just 1 minute and 40 seconds, prompting follow-ups like Wasabi Shrimp Crackers and Shin Ramyun packs.

The collaboration even made waves in the stock market, with Nongshim’s shares climbing 9.41%, outpacing major rivals Samyang Foods and Ottogi.

Sweet Treats With a Pop Star Twist

Paris Baguette joined the frenzy with a bakery line inspired by the film. Debuting September 12, the collection included a Soda Pop Cake based on the Saja Boys’ performance and a Golden Butter Bun inspired by HUNTR/X. Other items, such as Derpy Tiger cheese bread and Jeju mugwort omegi bread, draw from the movie’s folklore themes.

New releases rolled out throughout September, and select stores—including the Incheon Airport branch—received full KPop Demon Hunters makeovers.

Theme Park Goes Full Honmoon

Even Everland has joined in, turning one of its outdoor zones into a KPop Demon Hunters world. Fans can step into scenes from the film, experience live music, play themed games, and pose in photo zones featuring HUNTR/X and the Saja Boys. Visitors can also enjoy themed snacks, character makeup booths, and exclusive merchandise.

Wrapping Up HUNTR/X’s Real-World Takeover

From instant noodles to pop-inspired desserts and theme park zones, KPop Demon Hunters is proving that its message of empowerment and music-fueled magic resonates far beyond the screen. Just like HUNTR/X sings, “We’re goin’ up, up, up—it’s our moment.”

Source: Korea Herald