Wattpad WEBTOON Studios, a fan-driven entertainment powerhouse, has announced Shane Mang as its new Head of Licensing & Merchandise. Mang will lead the studio’s efforts to expand its consumer product offerings, overseeing an ambitious push into physical merchandise inspired by WEBTOON’s extensive portfolio of intellectual property.
Reporting to Wattpad WEBTOON Studios President Aron Levitz, Mang will focus on creating exclusive merchandise collections, collaborations, and series-based drops designed for fans and collectors. His work will bring beloved WEBTOON stories to life through unique consumer products, giving fans new ways to engage with their favorite franchises.
“Our platforms are home to some of Gen Z’s most passionate fandoms, and we’ve already seen fans follow their favorite stories to adaptations as series, films, and books,” said Levitz. “Merchandise is another way for fans to celebrate their favorite franchises and Creators. With Shane’s proven track record managing licensing for world-class entertainment and CPG brands, I’m excited for him to develop amazing merchandise fans can’t wait to get their hands on.”
Mang joins Wattpad WEBTOON Studios following the successful launch of the WEBTOON Shop, the official online retail destination for merchandise from WEBTOON and Wattpad. The shop already features hundreds of items from fan-favorite series, including exclusive collections like the Heroes and Villains collection inspired by the global sensation Lore Olympus.
Source: WEBTOON
