McDonald’s and Netflix have teamed up for the launch of limited edition KPop Demon Hunters meals and photocards that unlock first-access content starting March 31.
The collaboration features two adult meals featuring HUNTR/X and Saja Boys, including specially seasoned fries and themed dipping sauces featuring flavors from South Korean McDonald’s restaurants, as well as a Tiger McFlurry and collectible photocards with scannable QR codes. The limited-time event is “Battle for the Fans” themed, following the plot of the award-winning Netflix animated movie.
“For the Pride: The Saja Boys Breakfast Meal” includes a Spicy Saja McMuffin, which featurs a peppery Spicy Saja Sauce; hash browns; and a small soft drink.
“For the Hunters: The HUNTR/X Meal” includes 10-piece Chicken McNuggets; a medium soft drink; and three limited-time menu items. These are the Ramyeon McShaker Fries, featuring a soy, garlic, sesame, and spice seasoning; sweet chili Hunter Sauce; and hot mustard purple Demon Sauce.
Each meal comes with a collectible card pack consisting of an exclusive HUNTR/X or Saja Boys photocard and a Tiger access card. Scanning the QR code on the access card and entering the unique code in the McDonald’s App by April 26 will give fans access to exclusive content and a special reveal of which group wins “Battle for the Fans.”
In addition to the KPop Demon Hunters meals, McDonald’s will also have a brand new McFlurry flavor inspired by Jinu’s adorable Tiger. Vanilla soft serve is blended with berry popping pearls and wild berry sauce.
“Everything we do at McDonald’s is for the fans, and no one can relate to that more than Netflix and KPop Demon Hunters,” said Alyssa Buetikofer, Chief Marketing and Customer Experience Officer at McDonald’s. “Big things happen when you bring two massive fandoms together, and this partnership was a natural fit. We found authentic ways to unite our iconic worlds—inviting HUNTR/X and Saja Boys fans into the rivalry in ways that feel true to the film and unmistakably McDonald’s.”
“KPop Demon Hunters has ignited an incredibly passionate global fandom, and we’re always looking for authentic ways to bring fans deeper into the worlds they love,” said Marian Lee, Chief Marketing Officer, Netflix. “With McDonald’s, we were able to turn the rivalry between the Saja Boys and HUNTR/X into something fans can actually experience, drawing inspiration from Korean culture and food traditions that sit at the heart of the film. From Ramyeon McShaker Fries to Demon sauces paired with Soda Pop, every detail was designed to feel like it could have come straight out of a scene in the movie.”
McDonald’s KPop Demon Hunters meals, photocards, and the Tiger McFlurry will be available for a limited time starting March 31.
