K-Pop group LE SSERAFIM is the latest idol act to join forces with Sanrio, this time featuring Kuromi and My Melody in a special collaboration!
Weverse Shop announced the partnership with the tagline, “A special collaboration beyond imagination! 💗✨,” written in both Japanese and Korean, opening pre-orders for the official LE SSERAFIM✕MY MELODY＆KUROMI merchandise. The pre-order window ran from September 6 to October 2 (JST) and was exclusive to Japan.
This isn’t the first K-Pop/Sanrio collaboration of 2025. In the spring, TWICE’s Lovelys characters teamed up with Sanrio icons through JYP Entertainment, with Sana’s Savely paired with Corocorokuririn, Jihyo‘s Jively with Cinnamoroll, and Mina’s Mively with Kuromi. SEVENTEEN joined the trend over the summer, linking members to Sanrio favorites through Japan’s Don Quijote stores—Jun with Hello Kitty, Woozi with Kogimyun, and The8 with Kerokerokeroppi, for example.
With LE SSERAFIM now part of the Sanrio lineup, fans of both brands can look forward to another round of adorable, collectible merch that merges K-Pop star power with iconic Japanese cuteness!
Source: Redbeanime, Instagram
